Bachelor of Business Administration
Explore the Bachelor of Business Administration at RIUOB, including business study areas, curriculum, program highlights, and admissions guidance.
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Our Undergraduate degree Bachelor of Business Administration (BBA) is aimed at building high managerial competence, business intelligence, ethical awareness, as well as leadership skill. The program is a combination of core theory and practice in the fields of finance, marketing, operations, human resource, and entrepreneurship. Graduates are ready to work in corporate bodies, start-ups, family firms, government bodies, and even continue on higher education in business.
Programme Overview
The curriculum is progressive in the sense that basic fundamentals are followed through to its advanced stages of business specialization. The initial study develops the knowledge of management, economics, accounting and organizational behavior. Mid-level enforced analytical skills with business law, marketing strategy, financial management and research methods. Strategic leadership, innovation, decision sciences and applied industry practice are the focus of senior stages
The teaching model is also adaptable and it uses case-based learning and group projects, simulations, presentations and supervised practical exposure where necessary. Students get to know how to combine theory and implementation to make sure that their knowledge is meaningful and valuable in practice.
Goals and Objectives
The program consists of a number of objectives that are integrated.
- Business Foundations - gain a reliable knowledge on management, finance, marketing and the organization systems.
- Analytical Competence - develop quantitative arguments and data analysis and use evidence to make decisions.
- Economic Awareness - know how market structures, international trade conditions and market dynamics.
- Ethical Formation - use responsible judgment in business and entrepreneurial practice.
- Managerial Skills - enhance the communication skills, teamwork, negotiations and management abilities.
- Academic & Professional Practice- develop the skill of research, formal argumentation, professional reporting.
Criteria of Admission and Eligibility
Eligibility Requirements.
- Passing of 10+2 (or any other qualification) of a recognised board/ institution.
- Curiosity in business, management, entrepreneurship or corporate professions.
- Simple knowledge of English (as the medium of instructions).
- Will to participate in the process of analytical study, team projects, and professional development.
Bachelor of Business Administration Highlights
Build business, leadership and management skills for today's global marketplace.
Complete Business Curriculum
Includes fundamental functions such as accounting, finance, marketing, human resource, operations and strategic management.
Foundation
Industry-Relevant Learning
Curriculum was in line with existing practices in the market, new business trends and employer expectations.
Industry
Project Based Approach & Case Study
Live and virtual business scenarios that contribute to a better approach to problem-solving and managerial decision-making.
Projects
Internship and Practical Exposure
Chances of getting practical experience and learning the dynamics of the workplace.
Career
Pathway to Higher Education
Good academic foundation to further to MBA and other post graduate management programmes.
Growth
Skill Development Orientation
Pay attention to leadership, communication, analytical thinking and professional effectiveness.
SkillsFrequently Asked Questions
Depending on the academic model and mode of study, the program usually takes three to four years.
Learners seeking employment in the management, corporate leadership, entrepreneurship or advanced business training.
No. The students of different streams can apply as the basic knowledge in business is provided at the early stages.
The common ones are in accounting, economics, marketing, finance, human resources, operations, and strategy.
Yes. Case studies, projects, presentations and occasionally internships are combined to bridge the theory and practice.
The graduates gain managerial reasoning, analytical skills, professional communication and teamwork skills.
Absolutely. It gives good preparation of MBA and other higher management degrees.
There are corporate management, banking, consulting, marketing, family businesses and start opportunities.
Yes. Instruction and assessments are done in English and hence basic skills are required.
The curriculum focuses on practice and professional skills and knowledge that are relevant to the industry.
Semester 1
| Code | Course Title | Type | Cr |
|---|---|---|---|
| BBA 101 | Introduction to Business | Core | 4 |
| BBA 102 | Principles of Microeconomics | Core | 4 |
| BBA 103 | Principles of Macroeconomics | Core | 4 |
| BBA 104 | Financial Accounting | Core | 4 |
| Semester Total | 16 | ||
Semester 2 — Specialisation
Choose one track from the options below.
| BBA 201 | Digital Marketing Strategies | 4 |
| BBA 202 | Human Resource Management | 4 |
| BBA 203 | Corporate Finance | 4 |
| BBA 204 | Investment & Portfolio Management | 4 |
| BBA 205 | Operations & Supply Chain Management | 4 |
| BBA 206 | Entrepreneurship & Small Business Management | 4 |
Semester 3
| Code | Course Title | Type | Cr |
|---|---|---|---|
| BBA 301 | Business Law | Core | 4 |
| BBA 302 | Business Communication | Core | 4 |
| BBA 303 | Management Information Systems | Core | 4 |
| BBA 304 | Corporate Ethics & Social Responsibility | Core | 4 |
| BBA 305 | Strategic Management | Core | 4 |
| BBA 306 | Leadership in Organizations | Core | 4 |
| Semester Total | 24 | ||
Semester 4 — Specialisation
Choose one track from the options below.
| BBA 401 | International Business | 4 |
| BBA 402 | Business Data Analytics | 4 |
| BBA 403 | Project Management | 4 |
| BBA 404 | Technology & Business Innovation | 4 |
| BBA 405 | Organizational Behavior | 4 |
| BBA 406 | Negotiation & Conflict Resolution | 4 |
Semester 5
| Code | Course Title | Type | Cr |
|---|---|---|---|
| BBA 501 | Corporate Social Responsibility | Core | 4 |
| BBA 502 | Business Taxation | Core | 4 |
| BBA 503 | Global Economic Policies | Core | 4 |
| BBA 504 | Quantitative Methods for Business | Core | 4 |
| BBA 505 | Risk Management & Insurance | Core | 4 |
| BBA 506 | Logistics & Transportation Management | Core | 4 |
| Semester Total | 24 | ||
Semester 6 — Specialisation
Choose one track from the options below.
| BBA 601 | Advertising & Brand Management | 4 |
| BBA 602 | Customer Relationship Management | 4 |
| BBA 603 | Cross-Cultural Management | 4 |
| BBA 604 | Training & Development | 4 |
| BBA 605 | Elective I | 4 |
| BBA 606 | Elective II | 4 |
Semester 7
| Code | Course Title | Type | Cr |
|---|---|---|---|
| BBA 701 | Elective III | Core | 4 |
| BBA 702 | Elective IV | Core | 4 |
| BBA 703 | Advanced Strategic Analysis | Core | 4 |
| BBA 704 | Business Policy Seminar | Core | 4 |
| BBA 705 | Internship I | Core | 4 |
| BBA 706 | Research Methods in Business | Core | 4 |
| Semester Total | 24 | ||
Semester 8 — Specialisation
Choose one track from the options below.
| BBA 801 | Capstone Project / Thesis | 4 |
| BBA 802 | Internship II | 4 |
| BBA 803 | Industry Project | 4 |
| BBA 804 | Advanced Leadership Seminar | 4 |
| BBA 805 | Global Business Simulation | 4 |
| BBA 806 | Professional Ethics & Governance | 4 |
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